We Are Internet Marketing Certified!
As the CEO of RightResponse, Tracy Barbour is proud to be certified in Internet marketing by the eMarketing Association (eMA). She is certified in the areas of emarketing ethics, Web content writing and development, Web site marketing, ecommerce, search engine marketing, email marketing, link marketing, and advertising through Google pay-per-click, sponsored links and ezines.
Certification Requirements
Tracy is among a small—but growing—number of emarketers worldwide to be professionally certified by the eMA. Certification by the eMA requires:
•Passing a comprehensive examination of knowledge, understanding and ability of applied emarketing and ecommerce.
•Documenting professional experience. Tracy currently has 20 years of emarketing, traditional marketing, advertising and copywriting experience.
•Adhering to a strict code of ethics.
•Staying abreast of the latest developments in the rapidly-changing field of Internet marketing.
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About the eMA
The eMA is the international association of individual marketers, companies and governments committed to the advancement of marketing in the digital era. The eMA provides resources, certifications, educational programs and events to its members and the marketing community. As the largest association of emarketers in the world, the eMA has members in 30 different countries. Members include major companies such as Microsoft, Amazon, Yahoo, Adobe Systems, IBM, Xerox Corporation, Compaq Computer, Nielsen and WebTrends.
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