Services to Enhance Your Press Release Promotions...
RightResponse offers a variety of other press release services that can help you promote your company online and directly to the traditional media. They include:
•Keyword Optimization
•Custom Email Pitch
•Press Kits
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We can strategically write your release with select keywords to enhance its performance in major search engines like Google, Yahoo and MSN. A keyword-optimized press release can make it easier for people to find your Web site online. In addition, a well-crafted, optimized release can improve your brand image and credibility with site visitors, which can ultimately increase your sales.
When optimizing press releases, we use leading tools to conduct research and determine the best keywords for your particular press releases. We strategically position these optimal keywords throughout your press release where search engines are most likely to notice them. In addition to including the right keywords, we include links pointing back to your Web site.
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RightResponse creates custom email messages to promote your press release and make it stand out from the hundreds of other releases flooding the media. We will write a pitch specifically to highlight the most important and appealing points of your press release. We will send your email pitch in conjunction with our complimentary distribution for the greatest possible impact. The pitch will include a compelling subject line, a brief summary of your release, a link to your Web site and your contact information.
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We can develop a complete press kit to showcase your release and supplemental information such as a business profile, biography or fact sheet to help you make a greater impression on the media and potential customers. We can write custom pieces from scratch, or you may provide ready-to use information (in an electronic format) to send with your release.
Contact us now to learn more about how we can help you use press releases to get “free” advertising for your business.
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